Automatic for the people

I’m watching The Brain: A Secret History on BBC4, about Mind Control. In amongst a scarily breezy canter through the history of ECGs and MK Ultra is the point that its not just dogs and pidgeons that respond reliably to Pavlovian rewards. So in my quest for self improvement, do I need a specky bloke in a white coat to chuck me a scooby-snack whilst zapping my backside off the sofa? Are humans really so automatic?

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